During the recent World Series one of the constant interruptions was an ad featuring a group of youngsters marveling about a mysterious stranger who obviously was “greatly respected,” and a man of “considerable power and influence. “ He came into town, received the best in goods and services from merchants, but never seemed to pay for anything.
It turns out that the stranger used a variety of mobile payment methods, including his smartphone and his Apple watch. All he had to do was turn the appropriate device to the appropriate interface, and presto – payment made. How wonderful. How efficient. How cool.
I wonder if the boys knew that the mysterious stranger likely left town disappointed. Sure, he had a cup of coffee, a meal in a nice restaurant, a new hat and a book, all swiftly paid for with a wave the wrist, but something was missing – all of those items didn’t satisfy him as much as they once did. Why not? Because it was too easy. Continue reading “If You Want a Better Cup of Coffee, Pay with Cash”