Diet courtesy of Amazon
In a recent Globe and Mail column, Sylvain Charlebois, dean of the Faculty of Management at Dalhousie University, wrote about how technology is revolutionising food distribution and consumption. He suggests that online ordering and home delivery is making consumers more rational, more informed, and even healthier. A dubious claim, but let’s go with it for a minute. The professor wrote excitedly about the prospect of automatic ordering of groceries and delivery to a consumer’s fridge. He imagined companies delivering to our kitchens the food we need to better our health, based on data downloaded from people’s portable devices. He calls this sort of diet management the “fitbitization” of food, after the ubiquitous wrist-worn reminder of people’s inactivity.
Picture a scenario whereby Amazon analyzes personal data from our wrist-worn devices, determines our nutritional requirements, and has Alexa order us to eat more broccoli. It’s technology run amok – the result of technophilia. Continue reading “When Technophilia Rules: From Coffee-pot Cameras to Smart Appliances and Beyond”