Transforming to Digital – Without the Drama

“I have one word of advice for you, Benjamin.  One word.  Are you listening?  ‘Digital.’”

Whereas “plastics” (the one word of advice for Benjamin Braddock in The Graduate) may have defined the future in the 1960s, “digital” is defining the future in the 2010s.  In a nutshell, digital can mean the reliance on technology and online capabilities to shorten and/or simplify processes, reduce costs, and reconfigure services.  It can mean the transformation of what we buy, how we buy, and how we interact with businesses.  Think online transactions, internet-driven automated services, remote call centres, and individualized marketing driven by personal data.  It’s a big deal. Continue reading “Transforming to Digital – Without the Drama”