A few years ago police in Sweden were called to what they were told was a domestic disturbance. Neighbours had heard all sorts of banging, yelling, screaming, swearing and crying coming from a house where a couple lived with their young son, and feared the worst.
The police did not walk into a domestic disturbance; rather, what they found was that the couple had merely been trying to assemble a piece of IKEA furniture, and had run into some difficulty. Hence the banging, the yelling and the swearing. The young child was frightened by all the commotion, and started crying and screaming.
That is the Ikea Effect.
Well, actually it isn’t. Continue reading “The IKEA Effect: Why Going Digital May Not Be All It’s Cracked Up To Be”